FRICK BUTCHER SHOPS STRENGTHENS ITS PRESENCE IN BADEN-WÜRTTEMBERG: EPTA SOLUTIONS IN THE SPOTLIGHT AT THE NEW STORE OF KRAUCHENWIES
The Frick chain of butcher shops, long-standing business of Baden-Württemberg, further strengthens its presence in the German region, inaugurating a new store in Krauchenwies, fully equipped with the most innovative Epta solutions branded Eurocryor and Costan.
An opening which has a strong symbolic value for the Frick family business, who wrote the first chapter of its successful history in 1949, in a town north of Lake Konstanz. 75 years and 3 generations later, the Chain boasts more than 25 specialised butcher shops, in which the authenticity of the regional gastronomic offer combines with constant technological research.
Frick has always been focused on customer satisfaction, and it has known how to adapt to the development of consumer tastes and habits, experimenting with new recipes and new experimental formats. Specifically, this butcher shop is the first to remain open 24 hours thanks to a sophisticated access control system and electronic payment software.
EPTA FRESHNESS ENSURES EXCELLENCE IN EVERY CUT
The Frick butcher shop entrusts itself to the natural refrigeration solutions of Epta to ensure the perfect preservation and excellence of each fine cut, originating from certified and well-established breeders from the region.
To maintain the authenticity of the regional ingredients, Epta has installed the Bistrot refrigerated cabinet, top of the range of the Eurocryor Stili line. Versatile and ergonomic, the model is also equipped with Dynamic System, a technology able to maintain the properties of the meat during the entire cycle and reduce its average weight loss in 24 hours, in favour of an uninterrupted preservation chain and significant waste reduction.
A choice which reflects the anti-waste approach of the chain, which has always been expressed in the adoption of a nose-to-tail philosophy and in the regular donation of surplus food to local charity associations.
Furthermore, the serve-over counter is supported by a self-service area dedicated to a vast selection of Wurst, dairy products and fresh pre-packaged products, enhanced inside the Silk and GranVista models, in the Closed version, respectively of the Outfit and GranFit lines branded Costan. The first, double well positive horizontal, is characterised by the excellent relationship between exhibition volume and floorspace occupancy, while the second theatricalises the assortment thanks to total transparency.
Finally, a touch of class is given to the entire store thanks to an elegant design of the cabinets and furniture coverings, created ad hoc by the German firm Ladena Ladenbau, with which Epta has established an excellent collaboration.
“For us, the project which has just been completed is much more than an investment: it is a tribute to those who came before us, and honours the commitment of the founders Karl and Theresia Frick and the passion with which they built a business rooted in the heart of the community" state Irina and Silke Frick, who conclude “Epta technology is not just a further achievement in terms of performance and excellence, but also a promise of quality for meat lovers of the entire region".
