The sector of
frozen products in the retail world is continuously
transforming and
growing. In recent years, the key
purchase drivers have included:
- the need to eat healthy, safe products with a high nutritional content
- sustainability
- waste reduction
These are the
key factors which affect the evolution of the sector, and consequently, the
organisation of the aisles. Indeed, greater attention of retailers has been recorded for increased
care in presentation which is
attentive to the environment.
The goal is to convey the
new value of frozen products and to
elevate the entire product category, which is constantly expanding. This is also due to the introduction of
new lines such as those for specific, organic, vegan diets and for breakfast.
Counter fridges for frozen products designed with an eco-friendly approach
Frozen products are arranged inside furniture that merges
technical and aesthetic features designed to attract the eye of the consumer and characterised by maximum
sustainability.
Tangible examples are the transparency of the
low emission glass doors,
LED lights that enhance the packaging and the
minimal lines which ensure the focus on the quality of each product. Another trend worthy of note is the establishment of the principles of the
circular economy and the importance of
Eco-design.
Enhance the presentation of the product and reduce polluting emissions: the supermarket of the future takes life with the counter fridges for fresh products and deep freezer islands branded Costan
Epta, thanks to its in-depth knowledge of the international market, has identified in advance the trends which are establishing themselves today. For this reason, it proposes complete ranges of
counter fridges branded
Costan which respond to the
new needs of the store.
The focus of the offer is the
enhancement of the products and an approach based on
sustainable innovation. Epta, to respond to this double challenge, constantly widens its
GranFit and SlimFit Costan family.
They are, respectively, ideal for large and small stores.
They are counter fridges able to give an exclusive atmosphere to the
frozen departments, to guarantee
maximum efficiency and the
reduction of emissions, thanks to the
glass doors and to the choice of
natural refrigerants with a minimum GWP.
Furthermore,
perfect alignment between the models of the same family and the possibility to merge them to create infinite compositions ensures
absolute display consistency.
Ingenious configurations
rhythm the space thanks to the alternation of heights and improve
visibility of the products, each positioned inside the furniture most suited to increasing its appeal.
